A midsize, south-east regional lender mailed 5,000 Direct Mail Trigger pieces this month and received 136 inbound responses. That's a 2.72% response rate, a huge increase above the .05% to 1.0 % response rates that lenders typically experience.
The lender attributes this success to a few key factors...
Daily and Direct Mail Triggers continue to be our number one performer. Less lenders in the market mean greater response rates across the board.
Receive a daily feed of consumers in your target market that just yesterday had their credit checked for a mortgage loan approval. That's right; these consumers have just had their credit checked within 24 hrs, specifically for a mortgage loan approval!
WE HAVE ABSOLUTELY THE BEST PRICES & FRESHEST DATA AVAILABLE .Without a doubt the HOTTEST new mortgage lead product in the last 5 years - Mortgage Trigger Data let's you know WHO is in the market NOW!
A lead generated by the credit bureaus based on credit being pulled as the result of a mortgage application (1003) being filed out.
You select the exact credit scores, mortgage amounts, geography, LTV and debt load. Each campaign can have custom filters to target your ideal prospect. When a borrower fits your desired profile ,you get the lead within 24 hours.
What do you get within 24-48 hours of their credit being pulled? Customers name, address, city, state, zip, credit score, existing mo- rtgage balance, revolving debt balance, LTV, the data their credit was pulled, and their phone number.
These are real people that have filled out a 1003 and had their credit pulled for a mortgage in the last 24-48 hours - Think you can close some of these???
Discounts for call centers & volume orders
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